How it works
A clear process from first conversation to released Showcase
Every stage has a defined owner, a defined output and a defined next step—so the program stays manageable for resort staff.
The complete process
Twelve stages, start to finish
Stage 01
Resort consultation
An initial conversation covering the resort’s owner base, current marketing, booking process and goals for owner participation.
- Responsible
- Resort leadership and the Resort Owner Showcase team
- What happens next
- A recommended program structure and pilot size.
Stage 02
Program structure
Program size, participation model, funding approach, brand standards and approved resort information are confirmed in writing.
- Responsible
- Resort leadership with the Resort Owner Showcase team
- What happens next
- Pilot-owner selection begins.
Stage 03
Pilot-owner selection
The resort identifies the initial group of participating owners—often 10 to 25 units for a first phase.
- Responsible
- Resort administrator
- What happens next
- Owner invitations are prepared.
Stage 04
Owner invitation
Participating owners receive an invitation explaining the program, what they will provide and what they will receive.
- Responsible
- Resort administrator, using program-provided communication
- What happens next
- Owners begin intake.
Stage 05
Owner intake
Each owner submits unit details, features, amenities and the contact information needed to represent their condo.
- Responsible
- Participating owner
- What happens next
- Photos and story submission.
Stage 06
Photos and story submission
Owners provide approved photography, a personal welcome message and the story behind their condo.
- Responsible
- Participating owner
- What happens next
- Showcase creation.
Stage 07
Showcase creation
The Showcase is built using the resort-approved design, the owner’s story and the confirmed unit information.
- Responsible
- Resort Owner Showcase team
- What happens next
- Owner proof review.
Stage 08
Owner proof review
The owner reviews a proof of their Showcase and requests corrections to photos, wording or unit details.
- Responsible
- Participating owner
- What happens next
- Resort administrative review.
Stage 09
Resort administrative review
The resort administrator reviews the Showcase against brand standards, approved resort information and program requirements.
- Responsible
- Resort administrator
- What happens next
- Booking-link validation.
Stage 10
Booking-link validation
Each approved booking connection is tested to confirm it directs guests into the resort’s intended reservation path.
- Responsible
- Resort administrator with the Resort Owner Showcase team
- What happens next
- Showcase release.
Stage 11
Showcase release
The Showcase is published at its own link, and the owner receives their personal sharing link and guidance.
- Responsible
- Resort Owner Showcase team, on the resort’s approved timing
- What happens next
- Owner sharing begins.
Stage 12
Owner sharing and program expansion
Owners share their Showcase with their networks. The resort reviews the pilot and decides whether to add more units or phases.
- Responsible
- Participating owners and resort leadership
- What happens next
- Additional owner groups are onboarded when the resort is ready.
Responsibilities
Who does what
Resort administrator
- Selects participating owners and phases
- Confirms brand standards and approved resort information
- Approves each Showcase before release
- Confirms booking destinations
- Sets release timing
Participating owner
- Provides unit details, features and amenities
- Submits approved photography
- Writes a personal welcome and condo story
- Reviews the Showcase proof
- Shares the Showcase with their own network
Resort Owner Showcase team
- Structures the program with resort leadership
- Manages owner intake and follow-up
- Builds and proofs each Showcase
- Validates booking connections
- Publishes and maintains released Showcases
Walk through the process with us
We will map the stages to your resort’s owner base, approval process and booking path.